Our Story

Trucha began as a grassroots multimedia platform among creatives led by co-founders Josue Ramirez and Omar A. Casas Jr, who shared one common goal: to uplift the stories, culture, and social movements of migrant and queer communities in the Rio Grande Valley. While mainstream media continued to negatively portray the RGV, we sought to change that by shifting the narrative with holistic and progressive stories for our community.

Today, our mission continues through movement journalism, documentaries, artistic opportunities, local partnerships with organizations, and building a strong foundation of storytellers throughout the borderlands of the RGV and Northern Mexico.

Our Organization

Since 2021, Trucha has been based in the humble border town of McAllen, Texas, in the Rio Grande Valley of South Texas. We are the only multimedia nonprofit to exist in the 956 operating as a social movement entertainment and publishing organization.

Our Team

Co-Founder/Program Director

Omar A. Casas Jr.

Co-Founder/Managing Director

Josue Ramirez

Marketing Director

Aime Mira


Abigail Vela 

Newsletter Editor

Freddy Jiménez


Andrew Perez