Trucha began as a grassroots multimedia platform among creatives led by co-founders Josue Ramirez and Omar Casa, who shared one common goal: to uplift the stories, culture, and social movements of migrant and queer communities in the Rio Grande Valley. While mainstream media continued to negatively portray the RGV, we sought to change that by shifting the narrative with holistic and progressive stories for our community.
Today, our mission continues through movement journalism, documentaries, artistic opportunities, local partnerships with organizations, and building a strong foundation of storytellers.
Since 2021, Trucha has been based in the humble border town of McAllen, Texas, in the Rio Grande Valley of South Texas. We are the only multimedia nonprofit to exist in the 956 operating as a social movement entertainment and publishing organization.