Words by Abigail Vela
Trucha had the privilege of speaking with Mexican graphic designer Michel Flores Tavizón. She provided insight about artivism, important social issues, future plans, and her design for the Protect Trans Youth Campaign
I’m from Matamoros, Tamaulipas, but I studied college in Brownsville and got involved with the community. I’m Mexican – born and raised – but when I studied here, I started learning more about Mexican-American culture. You see things slightly different and the struggles of the Chicano and Mexican-American communities.
I studied graphic design at the University of Texas Rio Grande Valley (UTRGV), and I graduated last year. Right now, I’m doing freelance. In college I started becoming an artivist. I had a professor, Celeste Luna, who used that term, and I really liked it – combining art and activism. And I did that with my traditional art.
Right now the government is giving us so much to work on, to talk about, so I thought, what if I started incorporating the political aspect with my graphic design? Because I would only do it with my art. I did that little graphic because I saw a lot of designers and illustrators do it to raise awareness.
I am not good with words and there are people who are visual and need a visual element. If I see a whole paragraph of text, it’s not going to attract me to read it. But if I see an image that says, “Protect Trans Youth,” it’s like, what’s going on? Why do we have to protect them? I know me and other visual-inclined people need that visual aspect to understand that there’s something going on. So after seeing other illustrators do that, I thought, let me do my own version.I did the Texas boot with the trans colors with the text “Protect Trans Youth.”
I posted that and a tweet describing a situation and I remember my sister and others were like “Is that true? Is that really happening?” And yeah, that’s our way of raising awareness!
It’s a simple graphic. It’s my baby steps of making political content. I saw other creators do their own version, and I wanted to do something typography based, but have some element indicating that this was happening in Texas. I wanted to do a boot, a Texas flag boot, and it really worked out, because the trans flag is three colors and the Texas flag is also three colors.
So I drew the boot on the iPad, added it to Illustrator, vectorized it, and added the typography.
I didn’t know what phrase to go – I put some thought into what specific phrase to use and at the end I settled on “Protect Trans Youth,” because they are the ones most at risk right now.
It’s really nice as a freelance designer – you want the exposure, but on top of that, I value the community sense more. Getting the exposure, followers, and likes – it matters because from there I get potential projects and work. But also, I’m really happy this design is going to be in collaboration with the trans community and trans organizations.
I can’t wait to see people with my work. As an artist and designer, even if it’s not activist-related, just seeing your design out there feels really nice, but knowing that it is making an impact, spreading a message. It’s not just a pretty design on a t-shirt, It’s a pretty design on a t-shirt that is helping people.
I feel really grateful for these opportunities. It’s scary and intimidating to do your own freelancing career. But I think everything I do, I owe to my friend Cecilia (la sierra arte) because she was the one who made me reach out to you all.
Don’t be scared to reach out and collab. Because at the end of the day, we’re a community and we’re supposed to empower each other, lift each other, and it’s hard to do it by yourself.
These opportunities are making me grow as a designer and as a person, helping you grow, and helping the community, so it’s a win-win situation. So I’m just grateful for these opportunities, but at the same time, you have to create those opportunities.
Thank you to Michel Flores Tavizón for taking the time to speak with us.
Give her a follow on Instagram: @michel.flores.tavison & @mftcreativestudio
This month we are collaborating with GENTX, STEP, and the RGV TRANS CLOSET to spread awareness about local and state-wide issues impacting the transgender community. 100% of proceeds from “Protect Trans Youth” tees will be going towards these organizations. The t-shirts will be available for sale at the following PRIDE events:
Thursday, June 23rd
Queering Space at Bohemian Place (McAllen, TX)
Thursday, June 23rd
Drag Loteria by Planned Parenthood South Texas (Brownsville, TX)
Friday, June 24th – Art Show by @figmentof_urimagination at Carla Hughes Studio (Harlingen, TX)
Saturday, June 25th – RGV PRIDE at the Cameron County Amphitheater (South Padre Island, TX)
Happy Pride!
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